Sunday, December 18, 2016

History's Best and Worst Advertising Slogans

Slogan's are a way we try to capture an idea or philosophy in a few simple and catchy words. For alcoholics and addicts who have a rough time focusing in early recovery, slogans can be a live-saver, literally. Yet they are not meant to be taken literally--but interpreted in small mental wisdom bites.

Because we don't believe in promoting our program publically, AA does not have a slogan like businesses and other organizations do. But we probably use them in our program more than any other organization I can think of.

Here is a history of advertising slogans that gives you a clue as to why they work for people in recovery--especially early recovery.
History's Best and Worst Advertising Slogans | Mental Floss: "An article over at The Atlantic provides a list of some of history's best and worst slogans, along with the "science" behind why some of them last in perpetuity. Classics include—"Good to the last drop," which Maxwell House (probably apocryphally) attributes to an off-hand comment made by Theodore Roosevelt while sucking down some Joe at Andrew Jackson's house. "Breakfast of Champions" has been the driving force behind Wheaties since 1927, when Lou Gehrig's image graced its box covers. They also have some historically hysterical offerings ("Great national temperance beverage"—Coca Cola, 1906), and some preposterously forgettable ones from the recent past ("The way the world works"—FedEx, 1996-1998)."

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