Sunday, December 18, 2016

History's Best and Worst Advertising Slogans

Slogan's are a way we try to capture an idea or philosophy in a few simple and catchy words. For alcoholics and addicts who have a rough time focusing in early recovery, slogans can be a live-saver, literally. Yet they are not meant to be taken literally--but interpreted in small mental wisdom bites.

Because we don't believe in promoting our program publically, AA does not have a slogan like businesses and other organizations do. But we probably use them in our program more than any other organization I can think of.

Here is a history of advertising slogans that gives you a clue as to why they work for people in recovery--especially early recovery.
History's Best and Worst Advertising Slogans | Mental Floss: "An article over at The Atlantic provides a list of some of history's best and worst slogans, along with the "science" behind why some of them last in perpetuity. Classics include—"Good to the last drop," which Maxwell House (probably apocryphally) attributes to an off-hand comment made by Theodore Roosevelt while sucking down some Joe at Andrew Jackson's house. "Breakfast of Champions" has been the driving force behind Wheaties since 1927, when Lou Gehrig's image graced its box covers. They also have some historically hysterical offerings ("Great national temperance beverage"—Coca Cola, 1906), and some preposterously forgettable ones from the recent past ("The way the world works"—FedEx, 1996-1998)."



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Monday, January 18, 2016

Quotes About Blaming Others (30 quotes)

I haven't been very good at all about keeping up with quotes and this blog--what has it been? Two years???? However, getting back on track with this--Quotes about blaming others! Isn't that what alcoholics and addicts do? It's never their fault! Well here are some good quotes on that topic.

Quotes About Blaming Others (30 quotes): "“It’s time to care; it’s time to take responsibility; it’s time to lead; it’s time for a change; it’s time to be true to our greatest self; it’s time to stop blaming others.”
― Steve Maraboli, Unapologetically You: Reflections on Life and the Human Experience"



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Tuesday, May 19, 2015

a contribution to Fruedian Sips...

A woman in my home group reading how it works "alcohol - cunning, baffling, wonderful "


from a reader,  TJ c.



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Sunday, July 27, 2014

My favorite AA Slogan

Deciphering Addiction | Jean-Paul Bedard: "My favorite AA slogan, and you'll hear it in meetings taking place around the world, is "Keep it simple." Ironically, some of the most intelligent people I've met over the years in recovery are the same people who seem to struggle most with staying sober. Addicts are typically very ingenious when it comes to lying and deceiving those around us, but we forget, we are equally disingenuous when it comes to deceiving ourselves. There is always this soundtrack playing in the background of an addict's mind with the dangerous refrain: "You're different. You're not like the rest of the addicts in this room. Just have one drink, one line, one pill...""



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Sunday, March 30, 2014

E.G.O. Easing God Out

OK--I have been very very lax in keeping up with this blog, but I promise to do better--there is so much to say about so many of our slogans in the 12 Step programs--that's its about time I say them! In any case we'll have a lot of fun--and do sen din your great one liners or thoughts about our slogans. This weeks featured slogan is E.G.O. Easing God Out

Our program will work for people who believe in god.
Our program will work for people who don’t believe in God.
Our program will not work for people who believe they are God.
If you are having trouble with this, read pages 61, 62, & 63 of the Big Book.

Thursday, February 27, 2014

ManyFaces1Voice & The Anonymous People Film

This is going to be so much fun! thank about getting a group of folks together, have dinner, popcorn and sit and watch this film. It's all day (on demand) and FREE for one day--this Sat March 1st. You're goig to want to watch it and its better watching it with friends.



ManyFaces1Voice & The Anonymous People Film: "On March 1st, the Hazelden Betty Ford Foundation, a founding partner of the ManyFaces1Voice call-to-action campaign, will host a free online stream of The Anonymous People via the Hazelden Social Community: www.hazelden.org/social (You must join the online community to watch, but joining is free).

On that day, people from all over the world will watch The Anonymous People, which will be accessible for online streaming for 24 hours (12AM to 11:59PM EST on 3/1/14). As an added bonus, the film’s director, Greg Williams, and other key subjects from the film, including Hazelden’s William Cope Moyers, will have a dialogue about recovery advocacy during a live chat that begins at 5 p.m. EST"


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